End of Module 1 Report

I gave myself a low level 3, I came to this grade due to the comments on my individual blog and group blog from a peer assessment which was carried out by Max and Katie. 


My grade  at present is a C3, however my target grade is a B2. In order to do this I need to add 4 missing tasks and re-do 3 tasks due to presentation. On group, we need to change the presentation of 4 posts.

Website Analysis
Digipak Analysis
Digipak Influences
Music Video Analysis: Improved with Goodwin, hyperreality etc.

Tutorial of How To Make a Music Video

'Rosemblumtv'

How To Make a Music Video

In class today we watched this video, where the director informs the audience on the different shot types, angles and approach to making a music video. I took some notes on key aspects such as lighting, lense and angles. From this video I have learnt a lot of knowledge such as how to film certain shots, which lighting to use to create a desired effect and will be incorporating it into mine and Nicole's music video.

Analysis of Ex Media Student's Work

In lesson today, we was given the take to watch a previous student's music video, we had to look specifically at 5 areas; 

Lighting and Camera

Lense and Focus

Rule of Thirds

Movement

Framework

In a pair, me and Katie watched this video:

Amber Skies - Halfway home

I would give this video a low Level 4 as it uses different types of lighting, including controlled/pictorial for instance the strobe effect in the party sequence and natural, which also separates the narrative and performance. The majority of lighting is low key. The use of colourisation in this video creates the mood, the black and white makes the narrative enforced. However, the effects are used in order to cover up the fact there is no extreme close ups and lack of focus used. In addition, the composition is unsuccessful.

Mood Board for Concept and Image

I created this moodboard in order to demonstrate the different concepts and image of our music video, I incorporated different pictures in order to convey each of the different aspects. 

Brand Analysis

In class we had to analyse 5 different advertisements for branded yoghurts, we was assigned this task in order for us to be able to identify what image the brand is trying to portray. For instance, when watching each video we were instructed to watch carefully at the image and after sir gave us a quiz to do. After each video was shown we were given three options to choose as the answer we thought was right, however the trick was that the advert maybe advertising the yoghurt but they use other factors such as in the Muller advert, they presented Joanna Lumley to be sensual and inviting, which was the image they wanted for their product.

We then watched Muller's 2011 advertisement where they have rebranded themselves. We wrote down notes on the intertextual references and what image we thought the advert was putting across.

Here our my notes:

I wrote the second half of the notes after we were put into groups to watch a music video each and to determine what image the band was trying to put across. My group was given Swagga by Fe-nix.

In this video the band are all female and are presenting themselves as having female independence, sexual confidence and feistiness. I determined that the band wanted to present themselves in a male role which in effect draws in the audience, male and female. In the video they have catered for the male gaze but also, to females who agree with female independence. 

Chasing Aces: Lyrics Timecode

Here is the lyric code for Chasing Aces, me and Nicole sat down and played the song on Sound Cloud and  recorded the start of a lyric and the end, we did this in order to give us a clear idea of where the performance and narrative parts of our music video will be incorporated, this also allows us to sync the music video to the song. 

References and Inspiration; Intertextual references (films, music videos, adverts, cinematic style)*****

Due to the concept behind the song and lyrics, me and Nicole have come up with some intertextual references.

Films

These films provide us with inspiration for our music video

Casino Royale

Lock Stock and Two Smoking Barrels

As we are hoping to incorporate poker into our music video, I came up with Lock Stock, due to the poker scene in particular and the setting of the room.

Fight Club

Our song could denote being controlled, therefore Fightclub's concept is very relevant.

Metropolis

Music Videos

Keri Hilson - Knock You Down

We thought of this music video as the woman is shown falling, which is a concept we want to incorporate in our music video.

Keane - Everybody's Changing

An idea in which I had was to incorporate some of the band's performance into the music video by fades and an overlay of them playing over the narrative, in Keane's music video they this technique.

Fall Out Boy - the Take Over, The Break's Over

The band Forerunner song Chasing  Aces sounds a lot like Fall Out Boy's Take over, Breaks over, therefore this is part of our inspiration for our music video.