Brand Analysis

In class we had to analyse 5 different advertisements for branded yoghurts, we was assigned this task in order for us to be able to identify what image the brand is trying to portray. For instance, when watching each video we were instructed to watch carefully at the image and after sir gave us a quiz to do. After each video was shown we were given three options to choose as the answer we thought was right, however the trick was that the advert maybe advertising the yoghurt but they use other factors such as in the Muller advert, they presented Joanna Lumley to be sensual and inviting, which was the image they wanted for their product.

We then watched Muller's 2011 advertisement where they have rebranded themselves. We wrote down notes on the intertextual references and what image we thought the advert was putting across.

Here our my notes:

I wrote the second half of the notes after we were put into groups to watch a music video each and to determine what image the band was trying to put across. My group was given Swagga by Fe-nix.

In this video the band are all female and are presenting themselves as having female independence, sexual confidence and feistiness. I determined that the band wanted to present themselves in a male role which in effect draws in the audience, male and female. In the video they have catered for the male gaze but also, to females who agree with female independence.